For contractors
Guides for roofers and painters who need more work
What leads actually cost, which channels produce, and how to keep the calendar full between seasons.
Start here
For roofing contractors
Roofing leads: how to get more roofing jobs without buying shared lists
A working guide to roofing leads — what shared and exclusive leads really cost per booked job, which channels produce, and how the three-roofers-per-county model works.
For painting contractors
Painting leads: how painting contractors get more jobs
Where painting leads actually come from, what they cost per booked job, and how to keep a small crew booked without bidding against six painters on every estimate.
For foundation & crawl space contractors
Foundation and crawl space leads: how to fill a high-ticket schedule
A working guide to foundation repair and crawl space leads — what they really cost per booked job, why the ticket size changes the math, and how the three-contractors-per-county model works.
For HVAC contractors
HVAC leads: how to fill a changeout schedule
A working guide to HVAC leads — what a service call and a replacement lead are really worth, why summer and winter economics differ, and what to demand from any lead seller.
All guides
Roofing guide
How to get more roofing leads
Seven roofing lead channels ranked by what they cost and how fast they produce, the math behind a revenue target, a GBP posting cadence, canvass-radius numbers, and the storm-vs-retail mix.
9 min read
Roofing guide
How to get roofing leads from insurance companies
How insurance roof work actually reaches contractors, what a claim timeline and a supplement are really worth, the documentation that gets you paid, and the deductible law you cannot bend.
9 min read
Roofing guide
Free vs. paid roofing leads: what each really costs
Free roofing leads cost time, not money — here's how to price that time at a real hourly rate, a 90-day ramp for each channel, and the break-even math against paid leads.
9 min read
Painting guide
How to get painting leads for your painting business
A practical order of operations for filling a painting crew's calendar year-round — past customers, Google Business Profile, canvassing, and capped-county lead buying, with the seasonality numbers that make it work.
9 min read
Painting guide
Marketing for painters: what works for a small crew
A realistic marketing plan for a one- to three-crew painting company — a budget by revenue tier, a one-hour weekly checklist, and what to stop paying for.
9 min read
Painting guide
Commercial painting leads: how to bid and win them
Where commercial painting work comes from, the bid documents buyers expect, typical payment terms and retainage, insurance and bonding ranges, and a cash-flow example on a $40k job at net-60.
9 min read
Foundation guide
How to get foundation repair leads for your foundation company
A practical order of operations for filling a foundation repair schedule — Google Business Profile, real-estate referrals, cost-guide content, and capped-county lead buying, with the ticket-size math that makes each channel pay.
10 min read
Crawl space guide
Crawl space encapsulation leads: where they actually come from
Encapsulation is a want-based purchase, not an emergency — which means the leads come from different places than foundation repair. Where crawl space jobs really originate and how to fill a schedule with them.
9 min read
Foundation guide
Free vs paid foundation leads: what an inspection-first funnel really costs
Every foundation lead is really the price of an inspection, not a job. An honest comparison of free channels and paid leads for foundation and crawl space companies, measured in cost per booked inspection and cost per signed contract.
9 min read