Homeowner Henry logoHomeowner Henry
Thousands of homeowners are seeing Henry every day — and growing. We charge just $5 a month per county. Many requests come from home buyers who told us they aren't pre-approved yet. Every request in your counties is included. Three lender spots per county, never a fee per application or loan. Request volume varies; cancel any time.

For mortgage lenders

Home buyer mortgage requests. $5/month per county.

Reach buyers who told Henry they aren't pre-approved yet or want help, plus homeowners asking about refinancing, in the counties you're licensed in. Three lender spots per county, every request included.

$5/month per county

A flat advertising subscription. Every request in your counties is included. Never a fee per application or closed loan.

Only 3 lenders per county

A county closes when its three lender spots are taken.

Meet buyers early

Many requests come from home buyers who said they aren't pre-approved yet.

Cancel any time

No minimum term. Keep only the counties you're licensed to serve.

The family behind Henry is in real estate too.

Henry's owner runs a home services company and a real estate holding company that owns rental properties, and his mother is a Realtor. He built Henry so the buyers who come to us can reach a lender who picks up the phone.

Don't take our word for it — call or text him. (256) 457-2771

Claim your county

$5 a month per county

Every lead in your counties is included — no charge per lead. Only 3 mortgage lenders per county. Cancel any time.

+1

Payment happens on the next step. Only 3 mortgage lenders per county — first paid, first held.

No license check at signup. Lenders remain responsible for NMLS and state licensing and for their own marketing and disclosure compliance.

The math

A flat subscription, not a cut of your loans.

$5 a month per county · every lead included

County coverage costs $5/month per county. Every borrower request in those counties is included. Henry is never paid per application, per closed loan or as a share of your compensation.

Request volume varies by county. There is no guaranteed volume or funded loan; evaluate coverage against the conversations and loans it actually brings you.

Claim your county for $5 a month

The Henry Standard

What we ask of lenders

Respond promptly

Reach out the same day with your name, company and NMLS ID.

Explain the Loan Estimate

Walk borrowers through rate, APR, points and cash to close. No approval or rate promises before review.

Lend where you're licensed

Claim only counties in states where you can originate.

Nothing revolutionary. Just the way we believe doing business should still be done.

Straight answers

Do you take a cut of my compensation?

No. Coverage is a flat $5/month per county. Henry is never paid per application or per closed loan.

Where do requests come from?

Mostly from home buyers who tell Henry they aren't pre-approved yet or want help, plus homeowners who ask for mortgage help directly.

How many lenders receive a request?

There are three lender spots per county. Requests are shared with lenders holding coverage, not exclusive.

Is there a license check at signup?

No. You're responsible for being licensed where you lend. Include your NMLS ID when you contact borrowers.

Claim the counties you lend in.

$5/month per county. Three lenders per county. No per-loan fees.

Claim my counties — $5/mo each